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A, B or C Testing?
Different age groups frequent different platforms. A little tweak here and there can make a huge difference.
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What we know about Brand Trust.
61% are likely to trust recommendations from a friend, family member or influencer. Only 38% are likely to trust recommendations from a brand on social platforms.
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Relatable Experience is the new
expert.
Consumers generally prefer influencers with relatable personalities, followed by expert personalities.
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Meet the real influencers.
Consumers tend to act after seeing posts revolving around food and beverage, health and wellness and personal technology.
