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Cold Storage

Cold Storage For All Your Christmas Needs and Cheers

There’s always so many unique surprises at Cold Storage. We engaged well-known personality and loyal customer of the supermarket, Dick Lee to share his memorable growing-up Christmas shopping experiences at Cold Storage. This testimonial campaign resonated and connected with shoppers and strengthened Cold Storage’s positioning as the go-to supermarket for all Christmas needs. The campaign generated more than 100,000 organic views.

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